Sam Houston State head coach, K.C. Keeler fires up his 'Bearcats' as they warm. "It's going to be really loud - louder than you can possibly simulate," Keeler said Thursday morning. Keeler had loud speakers blaring on his offensive unit during practices this week. He joked it was so loud blood was running out of his ears. "Even with that, you can't simulate how wild this place is going to be," Keeler said.